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Outlook Expeditions

Brief:
Create a presentation for outlook expeditions for parents evening events, using their existing brand but updating the style to be appealing to both parents and children.

Solution:
The concept of the presentation I produced was a scrapbook with hand drawn illustrations and stickers. I chose this to give it a rough and gathered together look, like it had been on an adventure itself. It also mirrored the brand identity of Outlook Expeditions being a journey and growth experience. I was able to extend this by making the sections relevant to parents more formal, therefore it appeared informative and more trustworthy. On the other hand, the children’s sections were fun and playful; in order to inspire them to take part.