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Internal Affairs eBook

Brief:
To create a dynamic, bold looking eBook that would be clear and easy to read on a screen or tablet.

Solution:
This was a key way for HGA Creative to share their 25 years experience of working within the internal communication industry.

Whilst building on the existing brand guidelines, I used the more modern-looking and condensed weights of Interstate and added accents of cyan and green to the existing palette of pink and grey. To keep the flow through the eBook a simple arrow device was used throughout to guide the eye.