Frontline Fit

Develop the existing brand to be more professional.

I worked in partnership with a web developer to develop a brand identity for Frontline Fit. The company was already well established within the health and fitness industry due to the high reputation of the trainers, however it needed the brand to appear on a more professional level with a clear tone being created.

We began by creating a brand guideline document to establish the correct tone of voice and overall style for how they would like to be perceived by new clients. From this, we went on to create welcome packs and information sheets. Another task was promoting the brand further on- and offline, one way we did this was by encouraging the trainers to write articles for a number of health magazines.

Whilst we have been working closely with this company they have gone from strength to strength, opening in many new locations.

I teamed up with Julie to further work with Front Line Fit – she single handedly polished a ‘rough round the edges’ brand and helped turn it into the regionally recognisable name it is now.

All good designers should be great problem solvers and Julie surpasses this with her creative capacity and ability to constantly improve current standards with a huge smile.

Leon Roy
Creative Director, Melee Media