hga-guide-to-relationships-2

A Guide to Relationships

Brief:
Create a campaign to build new relationships with other agencies, to work on collaborative video projects.

Solution:
The idea was based upon a journey to find the perfect partner, whilst encountering problems faced on the way and linking this to the analogy of dating. This was followed by a mailer based on a wedding invitation which was set to creative agencies that would be a great match for HGA.