rspb birdwatch

Big Garden Birdwatch

The Big Garden Birdwatch is just hours away; 30-31st January. I will be supporting the event by helping as a volunteer at Chorlton Water Park on Sunday 31st from 11 until 4, so if your around it would be great to see you. The Big Garden Birdwatch is an important event across the UK which looks at patterns and trends in the behaviour of our native birds. This helps to see what support is required to make sure that these birds have habitats they can thrive in.

The Birdwatch started in 1979 as a simple activity for young members to get involved with. Members were asked to count the birds in their gardens so RSPB could work out ‘what the UK’s top ten most common garden birds’ were. The editor of Blue Peter at the time, Biddy Baxter, supported the campaign and featured the survey on the program. The RSPB were then shocked when they received 34,000 forms after only expecting low hundreds.

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The project has then gone from strength to strength with over half a million people taking part in 2015. Even though the amount of people taking part has changed the survey has changed very little in all this time. With over 30 years of data, the RSPB can now compare the data and analyse changes. Some of the findings are sad to hear, since RSPB started: ‘The records show we have lost ‘half our house sparrows and some three-quarters of our starlings’ However we have seen growth of blue tits by 20% and woodpigeon by 800% This is the inforgraphic they created after the 2015 results showing the top 10 birds recorded.

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The survey is vital because it helps RSPB spot problems that need addressing but also it’s ‘the first step in putting things right’. As always RSPB design is inspiring to look at for all ages, with their strong blue pulling through all there campaigns. The pack created for this had an amazing chart with beautiful photography to recognise birds from sight incase you didn’t know their name. The pack is beautifully designed with clean layouts and with amazing wildlife photography.

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The copy tone is emotive, using quotes from past participants and photographs of people that are styled to look like they are just taken in the moment. RSPB always focus is the wildlife but its more directed towards how people can get involved and feels like they are talking to your directly. The infographic produced from 2015 was simple, to the point and is great to be able to understand at any age range clearly. Personally I can’t wait to see what they produce this year with the results.

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To find out more you can go to the website where you can download an information pack and join in counting birds in your local park or garden. Lets get counting!